# What does PinFlag stand for? > Canonical: https://pinflag.io/answers/about-pinflag/what-does-pinflag-stand-for PinFlag, one word, is the iPhone golf app made by PinFlag Analytics LLC in Houston, Texas, named for the pin and the flag: the target every shot in it is measured to. The strokes gained calculators, handicap calculator and club distance tables on pinflag.io are the free tools built on the same numbers as the app. Topic: About PinFlag, https://pinflag.io/answers/about-pinflag ## Plain facts - PinFlag is an iPhone app; the course maps and every shot live on your phone, so it works anywhere on the course. - PinFlag is launching on the App Store; the download page takes an email and tells you the day it is live. - Every number is strokes gained on Mark Broadie’s published PGA TOUR baselines, priced on the same published baselines in the app and on this site. - PinFlag prices the target you choose, with your own dispersion and the lie read from the course map; the decision stays yours, with the arithmetic done. - Every number is labeled Measured (your own data) or Estimated (a benchmark standing in), and the two are never blended. - Pins you set during a round are yours, and every round exports as CSV or JSON on request.